Coles Marketing Angle (Print-based Medium) for 2006 Fiscal Year: Basic. Eye-catching. Warm, summer colours. Contrasting colours for product. A pun. Foodstuffs always to be depicted unappealingly and slathered it in some sort of salsa. Enforcement of the fact that the consumer will love Coles if we tell them to. Emphasis on salsa. Emphasis on cheapness of foodstuff. Top priority on informing target demographics that cheap, uninventive packaging equals a satisfactory shopping choice with Coles.
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